Your “link in bio” page is often one of the first times a potential lead or customer will experience your own space and branding outside of a platform like TikTok or Instagram. This makes it a perfect opportunity to convert your visitors, showcase your unique brand and to develop a deeper relationship with your audience. While LinkTree is widely used and is good at being able to throw some quick links on a page, there are other other options which offer more customisation and control of how your brand is perceived, plus if you have a website already, don’t involve having to sign up to anything else.
Social media Bio’s are a great way to show your offering and products, in a limited space, and if you don’t have one already, it’s all good because by the end of this I’m going to walk and talk you through how to set up your own link in bio page, and give you a template you can download and add to your WordPress website.
The Power of a Custom Links Page
If you’re still unsure what a links page is or why you need it, here’s a few points to consider:
- With a custom links page, you’ll be able to add your newsletter signup form to help build your email list.
- You have greater control over the design and branding (fonts, colours etc) of custom link in bio page.
- Create more targeted Call to Actions for each of your links. Some links for example only need an image and a button to “Shop Now”, some links and offers you’ll want to add an image, title, description, maybe bullet points and a button to optimise it for conversion. With a custom links page, you can mix and match to suit what you need.
- Track analytics and see how many people are clicking on your link in bio page and where they’re coming from (by linking your website to Google Analytics or other tracking software).
- There are also SEO benefits to using a custom links page that is hosted on your website, rather than using a third-party service link LinkTree.
Setting Up Your Link in Bio Page with WordPress & Elementor.
Now that you’ve seen how a custom links page can transform your social media bio into a lead generation machine, let’s get your hands dirty and build one yourself! The good news is, creating a stunning link in bio page with WordPress and Elementor is surprisingly easy. Follow these step-by-step instructions, and you’ll be well on your way to capturing leads and converting visitors in no time!
1. Installing Elementor (if needed):
If you don’t already have Elementor installed on your WordPress website, we can do that quickly (the free version works perfectly for this). Here’s how:
- Login to your WordPress dashboard.
- Click on “Plugins” from the left-hand menu.
- Click “Add New Plugin.”
- In the search bar at the top right, type “Elementor.” You should see the plugin titled “Elementor Website Builder – More than Just a Page Builder” by elementor.com.
- Click “Install Now” and then “Activate.”
Once Elementor is installed, we can create your links page!
2. Creating a New Page:
- Click on “Pages” from the left-hand menu.
- Click on “Add New Page.”
- Where it says “Add Title,” enter “Links” (or whatever you prefer to call this page).
3. Edit with Elementor:
At the top of the page, click the button that says “Edit with Elementor.” Head to the page settings by clicking on the gear icon (⚙️) and find the toggle that says “Hide Title.” Make sure this toggle is turned off.
4. Design Your Link in Bio Page:
This is where you can choose to design your link in bio page from scratch, or install a conversion-optimised and ready-to-go free template.
5. Free Link in Bio Template:
If you’d like a head start, we offer a free template designed for conversions! Enter your name and email address below to get the template emailed to you.
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Alternatives for Squarespace & Shopify:
While this guide focuses on the power and flexibility of creating a custom links page with WordPress and Elementor, Squarespace and Shopify users have options for link-in-bio functionality as well. Let’s explore these options and consider their limitations:
Squarespace:
- Built-in Link-in-Bio (Limited): Squarespace offers a basic link-in-bio feature within some of their paid plans (Business and Commerce). It allows you to add links to your social profiles, contact information, and a few additional links. However, customization options are limited in terms of design and functionality.
- Third-Party App Integrations: You can explore third-party apps available in the Squarespace Marketplace that offer more advanced link-in-bio features. These apps usually come with additional costs and may require some technical knowledge for setup.
Shopify:
- App Integrations: Similar to Squarespace, Shopify relies on third-party apps for link-in-bio functionality. Popular options include Linkpop, Later Link in Bio, and Litlink. These apps offer a range of features and design options, but again, come with additional costs and require app installation and setup.
Ready to Take Action?
Get started today with our free link in bio page template designed specifically for WordPress and Elementor! Download the template using the form below.
Your information is 100% secure and will never be shared with anyone. By signing up you’ll be added to my email list where I share website tips and resources. You can unsubscribe at any time.
We’ve also created a comprehensive YouTube video tutorial to walk you through the installation and customization process.
With your custom links page in place, you’ll be well on your way to capturing leads, converting visitors, and maximising the power of your social media presence!